Exponent Private Equity has acquired three leading sightseeing attraction pass companies: Boston-based Smart Destinations, parent company of Go City Card; UK-based Leisure Pass Group; and The New York Pass. Ted Stimpson, CEO of Smart Destinations, is the Global CEO of the combined Leisure Pass Group (LPG).
May 10, 2017
LONDON, UK (May 10, 2017) — Exponent Private Equity has acquired three leadingsightseeing attraction pass companies: Boston-based Smart Destinations, parent company of Go City Card; UK-based Leisure Pass Group; and The New York Pass. Ted Stimpson, CEO of Smart Destinations, is the Global CEO of the combined Leisure Pass Group (LPG).
The three entities will operate as independent subsidiaries of a newly formed parent company, which will retain the Leisure Pass Group brand name and become the largest tourism attraction pass provider in the world. The new Leisure Pass Group will operate in more than 30 destinations across the US, Europe, and the Middle East, and is projected to deliver over 12 million attraction visits worldwide.
A indústria de turismo e atrações é um grande negócio, com um impacto econômico global total superior a US $ 300 bilhões, de acordo com a Associação Internacional de Parques de Diversão e Atrações (IAAPA). Passes de atração - que permitem que os viajantes acessem uma variedade de atrações e passeios com uma única compra e com economias significativas em vez de comprar ingressos individualmente (tanto quanto 55 % dependendo do passe selecionado) - compreendem um segmento crescente desta indústria. Os passes de atração do Leisure Pass Group podem ser convenientemente baixados para um aplicativo móvel e permite que os clientes apresentem seus passes diretamente em seus smartphones para acesso em cada local. Os passes estão disponíveis para compra on-line, através de uma variedade de revendedores de terceiros e também podem ser adquiridos por agências de viagens com comissão da Viator, Hotelbeds, GTA-Travel e Tourico Holidays.
According to Mr. Stimpson, “This merger provides Leisure Pass Group with an amazing opportunity to leverage the collective power of three market leading attraction pass providers and aggressively pursue growth in existing markets as well as many new markets around the world. Leisure travel shows no evidence of slowing down, and as long as consumers have the desire to get out there and experience the various theme parks, tours, and attractions, we want to be able to provide them with a cost-effective way to explore and save.”
To demonstrate the continued growth of this market, Mr. Stimpson adds that LPG in North America has seen eight consecutive quarters of 30+% YOY growth and doubled the number of sold passes in the last two years.
Sobre os destinos inteligentes:
Smart Destinations produces the popular Go City Card multi-attraction passes available in 14 top tourist destinations in the U.S. and abroad including Boston, Chicago, Dubai, Las Vegas, London, Los Angeles, Miami, New York City, Oahu, Orlando, San Antonio, San Diego, San Francisco, and Washington, DC. Go City Cards can be purchased online and instantly delivered to a traveler’s smart phone or they can also be purchased worldwide through select resellers. Travelers can opt for different passes to suit their needs including an “All-Inclusive” pass, which provides carte blanche to visit any of that city’s included attractions, or a “Build Your Own,” enabling a traveler to create their own itinerary. Depending upon the pass selected, travelers can realize a savings of up to 55% less than paying at the gate. Many passes come with valuable extras including the ability to skip the line at select attractions and comprehensive guidebooks with insider tips and bonus discounts on shopping and dining. For additional information, visitwww.SmartDestinations.com.
About Leisure Pass Group:
Leisure Pass is a leading global interface between tourists and attractions, facilitating the sightseeing experience for millions of customers each year. The company packages together a large number of city attractions into a pass which entitles the pass holder access to attractions over a defined period of time. This pass provides customers with cost savings against published gate prices, convenience, fast-track entry plus additional benefits including guidebooks and concierge services. Founded in 1999 and based in London, Leisure Pass processes more than 1.5 million passes per year. For additional information, visit www.LeisurePassGroup.com.
About New York Pass:
The New York Pass, a smart card that allows cash free entry to over 90 New York tourist attractions along with skip-the-line privileges at certain locations and discounts at select retailers, restaurants, and Broadway shows, is available in durations of one, two, three, five, seven or ten days and comes with a 200+ page New York Pass guidebook complete with hours of operation and directions to every New York Pass attraction, as well as detailed maps and insider tips. The New York Pass guidebook is available in English, Spanish, German, French, Italian, Mandarin, Dutch, and Portuguese. For additional information, visitwww.NewYorkPass.com.
About Exponent Private Equity:
A Exponent é uma empresa de private equity que normalmente investe em empresas sediadas no Reino Unido com valores corporativos entre 75 m e £ 350 m. Sua equipe, que tem mais 175 anos de experiência coletiva, trabalha com empresas em uma ampla gama de setores; buscando gerar valor e impulsionar o crescimento encontrando as empresas certas, identificando seu potencial e trabalhando com as pessoas certas para desenvolvê-las. O objetivo da empresa é obter excelentes retornos para os investidores e proporcionar relacionamentos lucrativos para os gestores. Para informações adicionais, visite http://www.exponentpe.com .
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